The strategic analysis of EasyJet and Easy Group --the analysis of organisational assets and Growth-share Matrix analysis for the Easy Group

Introduction The assignment was base on a strategical merchandise analysis of light Jet and Easy Group. It bequeath be carried out through two exclusive parts. In the first part, firstly, we argon going to give a general overview on easyJets assets, so principal(prenominal)ly concentrate on its overcritical capability which create its stub competence. Essentially, historical comparison start was adopted to value the organizations relative strengths and weakness. The second one is by constructing a reaping-share hyaloplasm for the Easy Group to better watch the balance portfolios of its incompatible Easy companies in it and then the core competence of Easy group will be discussed in detailed. Part One 1. The overview of easyJets assets: 1.1 Physical assets easyJet is based at easyLand, a bright orange building contiguous to the main taxi strip at Luton Airport. In an industry where corporate HQs are principally considered to be the ultimate status symbol, it is the very(prenominal) embodiment of the easyJet low-cost ethos. 1.2 financial assets easyJet is founded by Stelios Haji-Ioannou and it is now a Public Limited Company. The main strength of its monetary function s that it got a squiffy balance sheet which allowed it pass away enough hard-fought currency to run the business. (Stelios Haji-Ioannou, 2002) take in 1 shows easyJets receipts and win map from 1998 to 2003. year to end September         revenue (£m)         profit (£m) 1998         77.0         5.9 1999         139.8         1.3 2000         263.7         22.1 2001         356.9         40.1 2002         552.0         71.6 2003         932.0         52.0 Figure 1. (go-fly.com, 2004a.

) Figure 2 shows easyJets financial conditions in 2003. Company grammatical case         Public (London: EZJ) Fiscal Year-End         September 2003 gross revenue (mil.)         $1,552.7 1-Year Sales Growth         80.2% 2003 Net Income (mil.)         $54.0 1-Year Net Income Growth         (29.4%) 2002 Employees         2,045 1-Year Employee Growth         27.9% Figure2. (Hoovers, 2004) 1.3 trading operations assets easyJet is now offering143 routes from 43... Great job on your paper! You used a lot of references and it shows that you worked very hard on researching this paper! If you ask to get a full(a) essay, order it on our websit e: OrderEssay.net

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